In August 2024, we reached a significant milestone in our multilingual strategy with the official launch of our first comprehensive multilingual version, initially supporting six core languages: English, Hindi, Portuguese, Spanish, Indonesian, and Vietnamese.
Our multilingual strategy forms the cornerstone of our deep global operations. We believe that true globalization transcends the cross-border distribution of products—it is about achieving local cultural and experiential resonance. Through systematic language localization, we aim to:
• Eliminate Experience Barriers: Enable every user to seamlessly access immersive interactive experiences in their most familiar language;
• Cultivate Emerging Markets: Focus on high-potential regions such as South Asia, Latin America, and Southeast Asia to build emotional connections with local users;
• Convey Brand Warmth: Ensure our technological innovations carry a sense of humanistic care through accurate linguistic translation and cultural adaptation.
This launch marks our official transition from "technology going global" to a new phase of "cultural connection." Language is the bridge; experience is the destination. We will continue to refine our language support system to deliver premium experiences without boundaries.


